NEW KEYWORD FEATURE INSIDE FACEBOOK

Here are some of the things you can do with the newest feature inside facebook

  • Visited the Oculus Rift web page
  • Joined a Facebook group about virtual reality
  • Watched a video about augmented reality glasses
  • Ad Keywords allows you to guide delivery of your ads to the most relevant people in your audience using keywords that describe what you’re advertising. When you enter keywords, we’ll prioritize showing your ads to people who are likely to engage with your content, without narrowing your potential reach.

For example, if you tell us your ad is about Oculus Rift, virtual reality or augmented reality glasses, a person who took the following actions would likely be prioritized to receive your ad:

  • Visited the Oculus Rift web page
  • Joined a Facebook group about virtual reality
  • Watched a video about augmented reality glasses

Benefits of Keyword Feature :Entering ad keywords can increase ad engagement. When an ad is delivered to people who’ve shown an interest in what you’re advertising, they’re more likely to engage with your ad. Entering ad keywords can also provide delivery to the right people earlier in your campaign and potentially lower overall cost per action.

How Does it Work:  You tell us about the brands, products and services you’re advertising and we’ll use that info to more quickly and accurately identify who your ads should be shown to. We do this by matching your ads to people who have taken an action related to the keywords you entered. This matching is based on actions people take on and off of Facebook, such as searching for similar products or brands on a website, reading content on and off of Facebook, or clicking a related ad on Instagram.

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I’ll see you inside the group.

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